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Massage Therapist Reveals
21 Top Reasons People
Don't Commit to Health Goals —
And How to Win Them Over!

What can a massage therapist tell you about
how people think about their health? Let's talk.

Have you ever had back pain? Neck pain? A headache that just won't go away? Maybe you landed wrong on your shoulder when you fell, or for some reason, after years of step aerobics, your hips began to complain.

If so, you might have visited a therapist like me. I've been a massage therapist since 1989, and since 1994 have specialized in a therapeutic modality called neuromuscular therapy. People see me, for the most part, because they want to solve a pain problem.

I'm telling you this for one main reason. A visit with me is not always especially relaxing. We're on a mission to create health. On that mission, we talk. Sometimes we explore a client's obstacles to healing.

Elizabeth Eckert doing Posture Evaluation

I am also admittedly obsessed with learning how people get to be the way they are. That's why I got a master's in Developmental Psychology and a doctorate in Energy Medicine. Here's what I learned. Whatever is going on in a person's head is always going to be reflected in their body ... and ... in their decisions about their health.

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This is where you come in.

You're in the business of promoting health, right? Me too. We're alike in that way. Well, a few years ago, I did something important that you may not have had the opportunity to do.

I asked a lot of people to tell me why they sometimes don't do what they know they "should" to maintain their healthy lifestyle. And I got 21 extremely interesting answers.

Interesting to me, of course. I asked. But I'm guessing they'll be interesting to you, too


Because these are the 21 main reasons why
people might hesitate to buy your product.

Wouldn't it be great to know what the "great reasons" are? To get a psychologist & energy specialist's perspective on how to turn each of those 21 reasons around ... and put the person back into a position of power and possibility for their health? You can.

21 new ways your prospects can say "yes" to health!

Think about it. Once you master the thinking behind the 21 fallacies, you can teach your customers to think healthier — for the rest of their lives!

Once the person gets past the fallacy, they have the opportunity to make a real choice for health. Maybe for the first time in years.

They'll thank you for more than just the product you introduce them to. You'll offer them a whole new lease on well-being!

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Top Ten Reasons
People Hesitate to Say "Yes" to Their Health
  1. I don’t have time for this!
  2. I don't have the money.
  3. It’s stress. (Unavoidable.)
  4. It’s just how I am. (Unchangeable.)
  5. It’s old age.
  6. It runs in the family.
  7. I just need to relax.
  8. I just don’t know…
  9. It’s too risky.
  10. I’ll deal with it later (after I'm well).
  11. ... plus eleven more!

— Word Cures: How to Keep Stupid Excuses From Sabotaging Your Health

If you listen closely and pay attention, you might even notice a few of these phrases creeping into your own conversation from time to time. I do. Not often, of course. But occasionally I'll still catch myself. And I wrote the book on it! A lot of these myths are strong parts of our culture.

If you look carefully, you'll notice a few key themes. Sometimes the person is under-informed. Sometimes, mistaken thinking has the person believe their situation is hopeless. They might rationalize that since their dad had heart disease, their own nutrition doesn't matter. Other times it's as simple as getting their priorities straight.

Bottom line is this. If your prospect believes these fallacies are true, they won't be making effective health choices. Why bother? Even worse, if any of the fallacies happen to "catch" you, then you'll almost certainly lose sales to prospects with the same issues.

Elizabeth - I am in the process of reading the Word Cures book and I love everything I've read so far! I know the knowledge you share will be invaluable to me as I work with my health coacing clients. You uncover an entirely different perspective. Thanks!

Ann Musico

The Word Cures book offers case histories (real-life stories; privacy is protected) that illustrate each of the fallacies, along with easy-to-understand thought turn-arounds. They'll help you get a handle on two important things:

  1. The mistake in the thought process.
  2. How to get past the mistake and back to power (i.e. choice).

If the idea of empowering yourself and your prospects — getting past any hidden resistance to making a real choice for health — appeals to you, then visit the Word Cures page to learn more.

Elizabeth Eckert and Max
Elizabeth Eckert and friend Max

'Transform Stress' guide:
Stressors that steal your health —
Six tips to get your life back.
And a weekly gentle reminder.


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