If you listen closely and pay attention, you might even notice a few of these phrases creeping into your own conversation from time to time. I do. Not often, of course. But occasionally I'll still catch myself. And I wrote the book on it! A lot of these myths are strong parts of our culture.
If you look carefully, you'll notice a few key themes. Sometimes the person is under-informed. Sometimes, mistaken thinking has the person believe their situation is hopeless. They might rationalize that since their dad had heart disease, their own nutrition doesn't matter. Other times it's as simple as getting their priorities straight.
|Bottom line is this. If your prospect believes these fallacies are true, they won't be making effective health choices. Why bother? Even worse, if any of the fallacies happen to "catch" you, then you'll almost certainly lose sales to prospects with the same issues.
Elizabeth - I am in the process of reading the Word Cures book and I love everything I've read so far! I know the knowledge you share will be invaluable to me as I work with my health coacing clients. You uncover an entirely different perspective. Thanks!
The Word Cures book offers case histories (real-life stories; privacy is protected) that illustrate each of the fallacies, along with easy-to-understand thought turn-arounds. They'll help you get a handle on two important things:
- The mistake in the thought process.
- How to get past the mistake and back to power (i.e. choice).